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Marketing Mix Analysis in Private Dental Healthcare Service Sector

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Marketing Mix Analysis in Private Dental Healthcare Service Sector


Supaprawat Siripipatthanakul | Sompoach Puttharak



Supaprawat Siripipatthanakul | Sompoach Puttharak "Marketing Mix Analysis in Private Dental Healthcare Service Sector" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5, August 2021, pp.827-831, URL: https://www.ijtsrd.com/papers/ijtsrd43942.pdf

This research analyzes the patients' attitude toward healthcare service marketing mix among dental clinics patients in Sriracha, Thailand. The quantitative survey design was employed for data collection through simple random sampling from 392 completed questionnaire copies. The reliability and validity of the constructed were tested. The relationship between marketing mix factors was examined. The results showed that patients perceived People mix become the most essential factor (x¯=4.804, SD=0.39), followed by Physical Evidence (x¯=4.770, SD=0.38), Process (x¯=4.740, SD=0.43), Price (x¯=4.665, SD=0.44), Product (x¯=4.623, SD=0.47), Place (x¯=4.620, SD=0.48) and Promotion (x¯=4.416, SD=0.56). People mix has the highest correlation with Physical Evidence (r=0.739), followed by Process (r=0.689), Price (r=0.599), Product (r=0.516), Place (r=0.410) and Promotion (r=0.374), respectively at p-value less than 0.01 on 2 tailed significant. The limitations are not covering the outcome variables. Applying the results to different cities may give outstanding or additional helpful results. However, future qualitative research will give more in-depth knowledge. Thus, the researchers recommended the study furthermore. The implications are dental clinics could emphasize healthcare quality improvement through these marketing mix factors. It could help clinic owners find the marketing strategies appropriate to their patient's needs and expectations in this sector.

Healthcare Service, Marketing Mix, 7Ps, Dental Clinic, Dental Care


IJTSRD43942
Volume-5 | Issue-5, August 2021
827-831
IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470
Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

International Journal of Trend in Scientific Research and Development - IJTSRD having online ISSN 2456-6470. IJTSRD is a leading Open Access, Peer-Reviewed International Journal which provides rapid publication of your research articles and aims to promote the theory and practice along with knowledge sharing between researchers, developers, engineers, students, and practitioners working in and around the world in many areas like Sciences, Technology, Innovation, Engineering, Agriculture, Management and many more and it is recommended by all Universities, review articles and short communications in all subjects. IJTSRD running an International Journal who are proving quality publication of peer reviewed and refereed international journals from diverse fields that emphasizes new research, development and their applications. IJTSRD provides an online access to exchange your research work, technical notes & surveying results among professionals throughout the world in e-journals. IJTSRD is a fastest growing and dynamic professional organization. The aim of this organization is to provide access not only to world class research resources, but through its professionals aim to bring in a significant transformation in the real of open access journals and online publishing.

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